Summary
I’ve worn many hats in my career from art director, project management, design, writer and front end developer. As a result, I have a unique ability to manage multidisciplinary projects and navigate complex challenges. I’m also Forrester CX certified.
Here’s a few random things about me you should know:
- I’m the calm one.
- I have big ideas.
- I make independent movies during my off time.
Overall I’ve had a lot of good experiences and met some really cool people along the way. I learn something new at every job and the knowledge I’ve obtained over the years has proved to be priceless. You can download my resume below, or scroll down the page.
My Designer’s Toolbox
EDUCATION
NORFOLK STATE UNIVERSITY
Bachelor of Science Degree in Communications with emphasis in Advertising.
SKILLS
- Advanced knowledge in the latest versions Figma, Sketch, Adobe Creative Suite and collaborative tools such as Miro
- Forrester CX Certified
- Client relationship management
- Skilled in HTML 5, CSS3 as well as a working knowledge of JavaScript
- Advanced presentation and writing skills in conjunction with creativity, design theory and human-centered design
- 10+ years in User Experience for web and mobile products as well as art direction experience in a corporate and advertising agency environment
- Expert level knowledge and skill in all phases of the user-centered design methodology
- Strong oral, written and presentation skills
- Extensive experience with user-centered design patterns and methodologies
- Strong ability to communicate abstract concepts to audiences that are not skilled in a UX discipline
- Detail-oriented self-starter with ability to work independently and as part of a team
EXPERIENCE
VMLY&R
Director of User Experience, April 2018 – Current
Perm Role
Manages the User Experience for multiple clients such as Pfizer, St. Jude, Bridgestone Commercial, and FedEx from discovery to development. Also supervises a small team of UX & UI designers when applicable to the project. Communicates clearly about user experience, from delivering persuasive presentations to writing detailed annotations.
Crafts and conducts stakeholder interviews with everyone from subject matter experts to C-level executives to determine business/site objectives. Creates and refines human-centered user-experience thought expressed as deliverables, including task and gap analyses, content analysis, strategy and feature/functionality matrices, usage scenarios, sitemaps, wireframes, flow diagrams, and user-requirement documents.
WarnerMedia
UX Design Lead, November 2016 – November 2017
Contract position
Worked on all Warner Media’s internal applications used to forecast ad sales and revenue for all brands such as CNN, NBA, Cartoon Network, TNT, TBS, TCM Adult Swim, and Try TV. Lead high-level strategy meetings between Business Analysts and Developers. Provided HTML and CSS after designing wireframes and conducting user testing sessions.
ADP
Senior UX Designer, August 2015 – November 2016
Contract position
As a Senior UX Designer at ADP’s innovation team, I introduced cutting-edge UX practices where necessary. My role encompassed a wide array of design projects, emphasizing clean and intuitive designs for ADP’s suite of applications. I conceptualized visual and interactive elements, refining them into high-fidelity prototypes for user assessment, ultimately culminating in the final design. I also devised innovative design solutions and authored the style guide for GUI components. The ADP UX team played a pivotal role in broadening the strategic impact and visibility of UX, driving value across the organization through global leadership in UX design and research.
Delta Airlines
Senior Interaction Designer, September 2014 – August 2015
Contract position
As a UX Designer at Delta Airlines, I specialized in crafting compelling user experiences for an internal tool utilized worldwide by staff for passenger support. Serving as a bridge between Business Analysts and Developers, I ensured design coherence with business goals and product needs. I worked closely with teams to swiftly prototype and refine design solutions. I set brand guidelines, formulated test plans, and established GUI standards for internal use. Conducting focus groups, I gathered valuable feedback to validate user requirements. Additionally, I integrated HTML/CSS components, enhancing functionality and replacing static elements, resulting in a markedly improved usability and user experience.
Intercontinental Hotel Group
UX Design Manager, July 2011 – August 2014
Contract position
As a UX Design Manager at Intercontinental Hotel Group (IHG), I designed the online user experience for multiple IHG brands and created mobile phone applications for consumers. I also coached junior designers and collaborated with product and development teams to deliver high-quality, innovative UX solutions. I worked closely with information architects and marketing to define the design vision using tools such as storyboards, sketching, wireframes, and prototypes. I also created basic flash functionality for online promotions.
AT&T
Senior Designer, January 2010 – July 2011
Contract position
As a Senior UX Designer at AT&T, I focused on creating visually impactful designs for mobile products, accessories, animations, interactive tools, and marketing materials. I collaborated with product managers, marketing, and content authors to ensure designs were innovative and aligned with brand standards, utilizing elements like color, photos, illustrations, multimedia, and navigation. I provided art direction for online marketing materials supporting business mobile phones. Additionally, I generated multiple design options for the marketing department prior to campaign launches. My designs enhanced web usability, attracted traffic, and engaged both new and returning visitors to the AT&T website.
Cisco Systems, Inc.
Senior Interactive Designer, October 2008 – December 2009
Contract position
Designed and developed websites using front-end development and animation for internal departments. Produced multimedia presentations and flash advertisements for Cisco and its brands. Served as the videographer for the East Coast region, managing filming, interviews, and editing using advanced equipment and software. Developed engaging digital advertising and marketing communications, including mini-websites, micro-sites, rich media campaigns, motion graphics, emails, and mobile applications.
WebMD
Senior Designer, May 2008 – September 2008
Contract position
Led the design direction for specific features on WebMD.com, overseeing mid to large-sized initiatives. Developed static and interactive campaigns using Adobe Creative Suite, supporting regional sales and Ad Operations. Established and enforced a creative process, ensuring efficient client service and meeting deadlines. Advocated for clients, utilizing user-centered design principles to enhance brand and deliver customer-centric solutions. Collaborated with pharmaceutical industry leaders, optimizing their use of WebMD.com and company services. Presented creative concepts to internal and external stakeholders. Ensured timely, budget-compliant, and high-quality deliverables. Fostered a high-energy environment within the creative department, maintaining effective team dynamics.
Computer Education Solutions
Front-End Developer & Designer, January 2006 – April 2008
Led strategic projects by proposing and managing effective design solutions that delivered on company goals, maintained site-wide consistency, and laid a foundation for future enhancements. Developed and maintained company websites using CSS, XML, HTML, and animation. Managed content and led multiple projects, developing design direction and implementing print and flash projects. Additionally, developed print designs using Photoshop, Illustrator, and InDesign and reported on web activity statistics using web reporting tools.
National Data Corporation (bought by McKesson)
Multimedia & Web Interface Designer, February 2005 – January 2006
Company was acquired
Led the design of interactive projects, collaborating with stakeholders and teams to conceptualize and execute creative solutions. Mentored junior production artists and developed multimedia projects for online demos, animated presentations, and marketing campaigns. Created storyboards for video productions, ensuring alignment with the project vision. Worked closely with copywriters to maintain consistent messaging. Produced publications, brochures, and other printed materials for internal and external communication. Collaborated on content strategies, design standards, and ongoing maintenance efforts. Implemented SEO strategies to improve website visibility. Contributed to integrated marketing initiatives, including web, online advertising, digital marketing, and print campaigns. Provided backup support for the graphic designer and assisted the corporate marketing department as needed.
Dekalb County Board of Health
Senior Graphic Designer & Webmaster, February 2003 – March 2005
Led a creative team in producing diverse marketing materials. Emphasized original copywriting for effective promotion. Designed various printed materials for internal and external communication. Managed workflow, ensuring timely and budget-conscious project completion. Defined visual direction and executed creative elements. Utilized multimedia tools for presentations and website animations. Played a pivotal role in user interface design and implemented an efficient search interface. Expertise in print materials guided effective communication strategies. Maintained and updated the organization’s website, coordinating marketing and media activities.
ABNB Federal Credit Union
Webmaster, August 2000-February 2003
As the webmaster, I managed the design, development, and art direction of various marketing materials, including direct mail, internal website promotions, e-newsletters, flyers, brochures, print advertisements, and a quarterly bank newsletter. Led special projects such as magazine ads, corporate brochures, and financial collateral. Coordinated photography for community events, negotiated contracts and determined usage rights. Collaborated with the Marketing Director on the conceptualization and execution of billboard advertisements. Maintained a large-scale company website and intranet, creating flash animations as needed. Conducted marketing research, trend analysis, and database management for local sales potential. Generated, analyzed, and distributed reports, and assisted with budget preparation and monitoring.
