Summary
I’ve worn many hats in my career from art director, project management, design, writer and front end developer. As a result, I have a unique ability to manage multidisciplinary projects and navigate complex challenges. I’m also Forrester CX certified.
Here’s a few random things about me you should know:
- I’m the calm one.
- I have big ideas.
- I make independent movies during my off time.
Overall I’ve had a lot of good experiences and met some really cool people along the way. I learn something new at every job and the knowledge I’ve obtained over the years has proved to be priceless. You can download my resume below, or scroll down the page.
Download ResumeMy Designer’s Toolbox
EDUCATION
NORFOLK STATE UNIVERSITY
Bachelor of Science Degree in Communications with emphasis in Advertising.
SKILLS
- Advanced knowledge in the latest versions Figma, Sketch, Adobe Creative Suite, InVision, Craft, Abstract, Keynote and collaborative tools such as Miro
- Forrester CX Certified
- Client relationship management
- Skilled in HTML 5, CSS3 as well as a working knowledge of JavaScript
- Advanced prototyping experience in After Effects, Figma, Principle and Invision
- Strong experience strategy skills and an eye for compelling digital storytelling
- Advanced presentation and writing skills in conjunction with creativity, design theory and human-centered design
- 10+ years of art direction experience in a corporate and advertising agency environment
- The ability to handle and prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals
EXPERIENCE
VMLY&R
Director of User Experience, April 2018 – Current
Perm Role
Experienced UX professional with a proven track record of delivering successful user experience strategies and wireframes for multiple clients. Skilled in supervising teams of Experience Architects and Senior Experience Architects to ensure successful project completion. Adept at mentoring and monitoring UX team members to foster professional growth.
Excellent communicator with persuasive presentation and annotation writing skills. Proficient in conducting stakeholder interviews with subject matter experts and C-level executives to determine business objectives. Capable of creating deliverables such as task and gap analyses, content analysis and strategy, feature/functionality matrices, usage scenarios, sitemaps, wireframes, flow diagrams and user-requirements documents.
WarnerMedia
UX Design Lead, November 2016 – November 2017
Contract position
Worked extensively on internal applications used for forecasting ad sales and revenue across a wide range of Turner brands (now known as Warner Media), including CNN, NBA, Cartoon Network, TNT, TBS, TCM, Adult Swim, and Tru TV. Each project involved a combination of high-level strategy definition, information architecture, taxonomy, user flows, wireframes, brand identity, development of visual and interaction design patterns, and user research. In addition, I conducted usability tests and performed other research activities to help define and drive the UX strategy for the teams.
ADP
Senior UX Designer, August 2015 – November 2016
Contract position
As a Senior UX Designer on the innovation team at ADP, I was responsible for providing consulting services and bringing new UX innovation and industry best practices to the organization. My role involved a wide range of design projects with a focus on creating simple, clean designs for our browser and mobile user interfaces.
I was responsible for creating visual and interaction concepts and iterating them into increasingly high-fidelity prototypes for user evaluation, leading to the final visual design. I also developed innovative design solutions for multiple projects and wrote the visual and behavioral style guide for GUI components. The ADP User Experience team was responsible for expanding the UX strategic footprint, visibility, and value added across the organization by leading the global UX design and research movement.
Delta Airlines
Senior Interaction Designer, September 2014 – August 2015
Contract position
As a UX Designer at Delta Airlines, I was responsible for designing and creating engaging user experiences for an internal application used by employees worldwide to check in, monitor, and assist passengers.
Working as the conduit between Business Analysts and Developers, I ensured that all design and user experience aspects were aligned with the business goals and product requirements. To translate these ideas into functional and innovative design concepts, I collaborated with internal teams to rapidly prototype and iterate on multiple design solutions.
I also defined all brand guidelines, test plans, test reports, and GUI specs for Delta employees to reference. When necessary, I facilitated focus groups to gather feedback and ensure that user needs were being met. To enhance the application’s functionality, I created HTML/CSS components to replace all static imagery. Through these efforts, I played a pivotal role in improving the user experience and enhancing the application’s overall usability.
Intercontinental Hotel Group
Senior UX Designer, July 2011 – August 2014
Contract position
As a Senior Experience Designer at Intercontinental Hotel Group (IHG), I designed the online user experience for multiple IHG brands, and created mobile phone applications for consumers.
I worked closely with information architects and marketing to define the design vision using tools such as storyboards, sketching, wireframes, and prototypes. I also created basic flash functionality for online promotions. In addition to my design responsibilities, I coached junior designers and collaborated with product and development teams to deliver high-quality, innovative UX solutions.
AT&T
Senior Designer, January 2010 – July 2011
Contract position
As a Mobile UX Designer at AT&T, my responsibility involved creating the visual impact and creative design of mobile products and accessories, animations, interactive tools, web page mockups, and product marketing materials. I worked closely with product managers, marketing, and web content authors to conceptualize and execute product designs that demonstrated original use of color, photos, illustrations, multimedia, navigation elements, and text, while adhering to design brand standards.
I provided art direction for marketing materials (online) that supported all mobile phones for businesses. Additionally, I prepared multiple mock-ups and/or design options for the marketing department before campaigns were launched. My design skills helped to improve web usability, increase traffic, while maintaining simplicity and interest from unique and returning visitors to the AT&T website.
Cisco Systems, Inc.
Senior Interactive Designer, October 2008 – December 2009
Contract position
Developed and designed websites for internal departments utilizing CSS, XML, Flash, and HTML. Produced multimedia presentations for Cisco and its brands: Linksys, WebEx, Ironport, and Scientific Atlanta. Designed and created flash advertisements for internal and external use to promote company products and services.
Served as videographer for the East Coast region, filmed testimonials, conducted client interviews, and managed additional tasks using high-definition camera equipment, lighting kits, and external audio equipment. Edited video footage using various software such as Final Cut Pro Studio, Adobe Premier, Adobe After Effects, and Motion graphics software. Streamed video using flash animation and prioritized tasks to meet deadlines in a fast-paced environment.
Independently developed engaging digital advertising and marketing communications such as mini-websites, micro-sites, rich media campaigns and components, motion graphics, emails, and mobile applications.
WebMD
Senior Designer, May 2008 – September 2008
Contract position
Determining the look and feel of the user interface for specific features and/or areas of the corporate WebMD.com website was my responsibility. These projects and areas were mid or large-sized initiatives. While developing static and interactive campaigns using Adobe Creative Suite, I was responsible for supporting the regional sales team and the Ad Operations group.
I created and enforced a creative process to ensure that deadlines were met and clients were served efficiently. I actively built the company’s brand by acting as an advocate for clients, leveraging my strong understanding of user-centered design and navigation models, and delivering customer-centric design solutions that delivered business results.
I worked closely with large-scale clients in the pharmaceutical industry such as Tylenol, Cymbalta, Bayer Aspirin, Prozac Oral, Xanax, Vicodin, and Advil to ensure that they were getting the most out of WebMD.com and other company services. I presented creative ideas and executions to internal constituents as well as clients.
I ensured that ideas/designs were produced timely, on budget, and with the degree of quality promised to the client. Additionally, I maintained an effective team structure and helped to create and maintain a high energy level throughout the creative department.
Computer Education Solutions
Website & Graphic Designer, January 2006 – April 2008
Led strategic projects by proposing and managing effective design solutions that delivered on company goals, maintained site-wide consistency, and laid a foundation for future enhancements. Developed and maintained company websites using CSS, XML, HTML, and flash. Managed content and led multiple projects, developing design direction and implementing print and flash projects. Additionally, developed print designs using Photoshop, Illustrator, and InDesign and reported on web activity statistics using web reporting tools.
National Data Corporation (bought by McKesson)
Multimedia & Web Interface Designer, February 2005 – January 2006
Company was acquired
Designed all interactive projects and worked closely with key stakeholders and various team members to conceptualize, plan and lead the creative execution of design solutions for the company. Served as design mentor to junior production artists. Designed and developed multimedia projects for company online demos, animated flash presentations, banner advertisements and marketing campaigns.
Developed storyboarding for corporate video productions and edited as needed through the use of Final Cut Studio and Avid platforms. Was able to create a range of concepts and designs for each project and effectively collaborated with copywriters to ensure the copy and voice supported the concept. Produced and assisted in the production of publications, brochures and other printed informational materials for internal and external communications in conjunction with the graphic designer.
Collaborated with department heads to develop and implement content strategies, management, design issues and standards. Managed development of content, related design and functional deliverables for web projects. Involved in ongoing maintenance efforts serving in managing editor roles. Defined functional requirements, templates, and metadata scheme for site implementations. Performed detailed search engine optimization on company website to improve positioning in search engines (most importantly, in Google) and increase search engine visitors.
Was also responsible for the conception, design, and execution of innovative visual materials for integrated, cross channel initiatives including: large web initiatives, online advertising, digital marketing, online direct marketing and/or print advertising. Served as backup for the graphic designer and supported corporate marketing department as needed.
Dekalb County Board of Health
Senior Graphic Designer & Webmaster, February 2003 – March 2005
Managed creative staff of five. Developed and oversaw the production of marketing communications including print, advertisements, direct mail, electronic publications, magazine articles, trade journals, newsletters, press releases and internal communications.
Created original and unique copy for advertising and marketing pieces to meet organizational objectives and set the company and our clients apart from the competition. Designed publications, brochures, flyers, newsletters and other printed informational materials for internal and external communications.
Managed workflow and design (printed and online) to ensure projects were completed and delivered according to required timelines, and within budget. Was responsible for the visual definition, concept and creative execution of materials including print ads, direct mail, collateral, logos, interactive and point of purchase materials. Developed multimedia presentations and website animations using Flash and other graphic design software. Created all user interface designs for internal systems.
Created page layouts and visual design treatments. Designed a parametric search interface that simplified navigation of a database containing over 170,000 chemical reagents. Displayed vast knowledge of print materials and understood which print vehicles were the best for a message given the particular service. Gave guidance to ensure that the creative product selected met the communication goal of the message. Designed and maintained the Board of Health’s website, developed and edited web page content; provided guidance and support to web page authors in creating visual display information. Coordinated focus panels, surveys, and meetings in regards to internal and external marketing and media affairs.
ABNB Federal Credit Union
Webmaster, August 2000-February 2003
Was responsible for design, development and art direction of: direct mail pieces, internal website promotions, e-newsletters, basic flyers, brochures, 22×28 print advertisements, and the quarterly bank newsletter.
Produced special projects such as magazine ads, corporate brochures and financial collateral. Worked closely with outside photographers during special community events as well as directed photo shoots, negotiated prices, agency fees and determined usage rights.
Collaborated with Marketing Director to concept and complete overall look and feel of billboard advertisements. Developed and maintained large scale company website and intranet. Created flash animations for website as needed. Was responsible for performing marketing research, trend analysis, and database management in local areas to determine potential sales of products and services. Created, analyzed, and distributed reports. Assisted with budget preparation and monitoring.
