I’ve worn many hats in my career from art director, project management, design, writer and front end developer. As a result, I have a unique ability to manage multidisciplinary projects and navigate complex challenges. I’m also Forrester CX certified.
Here’s a few random things about me you should know:
- I’m the calm one.
- I have big ideas.
- I make independent movies during my off time.
Overall I’ve had a lot of good experiences and met some really cool people along the way. I learn something new at every job and the knowledge I’ve obtained over the years has proved to be priceless. You can download my resume below, or scroll down the page.Download Resume
My Designer’s Toolbox
Figma & Sketch
Adobe Creative Suite
Miro & Online Planning Tools
Wireframes & Prototyping
Motion Graphics & Animation
NORFOLK STATE UNIVERSITY
Bachelor of Science Degree in Communications with emphasis in Advertising.
- Advanced knowledge in the latest versions Figma, Sketch, Adobe Creative Suite, InVision, Craft, Abstract, Keynote and collaborative tools such as Miro
- Forrester CX Certified
- Client relationship management
- Advanced prototyping experience in After Effects, Figma, Principle and Invision
- Strong experience strategy skills and an eye for compelling digital storytelling
- Advanced presentation and writing skills in conjunction with creativity, design theory and human-centered design
- 10+ years of art direction experience in a corporate and advertising agency environment
- The ability to handle and prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals
Director of User Experience, April 2018 – Current
Manages the User Experience for multiple clients from strategy to wireframe. Also supervises teams of Experience Architects and Senior Experience Architects when applicable to the project. Mentors and monitors the UX team to grow them as professionals. Communicates clearly about design, from delivering persuasive presentations to writing detailed annotations. Crafts and conducts stakeholder interviews with everyone from subject matter experts to C-level executives to determine business/site objectives. Creates and refines user-experience thought expressed as deliverables, including task and gap analyses, content analysis and strategy and feature/functionality matrices, usage scenarios, sitemaps, wireframes, flow diagrams and user-requirements documents.
UX Design Lead, November 2016 – November 2017
Worked on Turner’s internal applications used to forecast all ad sales and revenue for the company’s brands: CNN, NBA, Cartoon Network, TNT, TBS, TCM, Adult Swim and Tru TV. As UX Strategist, every project involved a mix of high-level strategy definition, information architecture, taxonomy, user flows, wireframes, brand identity, development of visual & interaction design patterns, and user research. Also conducted usability tests and performed any additional research to help define and drive the UX strategy for the teams.
Senior UX Designer, August 2015 – November 2016
The ADP User Experience team is responsible to expand the UX Strategic footprint, visibility and value added across the organization by leading the Global UX Design and Research movement across ADP. As a Senior UX Designer on the innovation team I provide consulting services and bring new UX Innovation and industry best-practices to ADP. I am responsible for a wide range of design projects with a focus on simple, clean design for our browser and mobile user interface. Also I am responsible for creating visual and interaction concepts then iterate into increasingly high fidelity prototypes for user evaluation leading to the final visual design, developing innovative design solutions for multiple projects as well as writing the visual and behavioral style guide for the GUI components.
Senior Interaction Designer, September 2014 – August 2015
Designs and creates engaging user experiences for internal application used by all Delta Airline employees worldwide that allows them to check in, monitor and assist all passengers. Serves as the conduit between all Business Analysts and Developers for everything regarding design and user experience. Understands all business goals as well as product requirements and translates those ideas into creative, innovative, functional, design concepts. Works with internal teams to rapidly prototype and iterate on multiple design solutions. Defines all brand guidelines, test plans, test reports, and GUI specs and catalogs internally for Delta employee reference. Facilitates focus groups when needed. Also creates HTML/CSS components to replace all static imagery used within the application.
Intercontinental Hotel Group
Senior UX Designer, July 2011 – August 2014
Responsible for driving the end to end experience designs for the online user experience on multiple brands owned by Intercontinental Hotel Group (IHG) such as Crowne Plaza, Holiday Inn, Holiday Inn Express, Intercontinental Hotel, Staybridge Hotels, Hotel Indigo and Candlewood Suites. Also develops the visual impact and creative design of online mobile phone applications for consumers to access remotely. Works closely with information architects and marketing to define and articulate the design vision using storyboards, concept sketching, wire-frames and prototypes. Creates basic flash functionality for special projects and online promotions. Works closely with product teams and collaborates with the development team to deliver high quality, compelling and innovative UX as well as coach junior designers on how to design great experiences themselves.
Senior Designer, January 2010 – July 2011
Responsible for the visual impact and creative design of online mobile phones for business to business needs, product and accessories, animations, interactive tools, web page mockups, and product marketing materials.
Works closely with product managers, marketing and web content authors to conceptualize and execute product designs. Creates innovative designs that demonstrates original use of color, photos, illustrations, multimedia, navigation elements, and text, yet does not sacrifice usability and stays within design brand standards. Provides art direction for marketing materials (online) that supports all mobile phones for businesses.
Prepares multiple mock-ups and/or design options for marketing department before campaigns are launched. Uses design to improve web usability, increase traffic while maintaining simplicity and interest from unique and returning visitors to the AT&T website.
Cisco Systems, Inc.
Senior Interactive Designer, October 2008 – December 2009
Designed and developed websites for internal departments and coding using CSS, XML, flash and HTML. Created multimedia presentations for Cisco and it’s four other brands such as Linksys, WebEx, Ironport and Scientific Atlanta. Developed flash advertisements for external and internal usage to market company products and services.
Served as videographer for east coast region and film testimonials, interviewed with clients and any additional tasks as needed using a high definition camera, lighting kits and external audio equipment. Edited video footage using various video editing software such as Final Cut Pro Studio, Adobe Premier and motion graphics software such as Adobe After Effects and Motion. Streamed video using flash animation as well as prioritized tasks, met deadlines, and produced quality work in a fast-paced environment.
Worked independently to create compelling digital advertising and marketing communications, including: mini-websites, micro-sites, rich media campaigns and components, motion graphics, emails and mobile applications.
Senior Designer, May 2008 – September 2008
Determined the look and feel of the user interface for specific features and/or areas of the corporate WebMD.com website; these projects and areas are mid or large-sized initiatives. Was responsible for supporting regional sales team and the Ad Operations group while developing static and interactive campaigns through the use of Adobe Creative Suite.
Created and enforced creative process to ensure deadlines were met and clients were served efficiently. Actively built company brand by acting as an advocate for clients, leveraging a strong understanding of user-centered design and navigation models, in delivering customer-centric design solutions that deliver business results.
Worked closely with large scale clients in the pharmaceutical industry such as Tylenol, Cymbalta, Bayer Aspirin, Prozac Oral, Xanax, Vicodin and Advil to ensure they were getting the most out of WebMD.com and other company services. Presented creative ideas and executions to internal constituents as well as to clients. Ensured that ideas/designs were produced timely, on budget and with the degree of quality promised to the client. Maintained an effective team structure, and helped to create and maintain a high energy level throughout the creative department.
Computer Education Solutions
Graphic Designer & Interactive Developer, January 2006 – April 2008
Provided creative leadership on key strategic projects by identifying, proposing and managing the creative execution of actionable and effective brand appropriate design solutions that delivered on company business goals, ensured site-wide consistency and provided a foundation for future enhancements. Developed and maintained websites for company using flash, CSS, XML and HTML.
Was responsible for the creative development and execution, from concept to production of print, broadcast and other materials and presentations relating to all aspects of the development of the brand strategy. Brainstormed and conceptualized new projects to enhance corporate image using print design, flash animation, creating design templates or video production. Implemented print design & flash projects into company web sites, online advertising, presentations and other animations as deemed necessary.
Managed all content on company websites. Demonstrated strong leadership, communication and organizational skills and was able to inspire the creative group, managed multiple projects simultaneously, and worked closely with clients. Took projects from inception to completion. Developed the design direction for entire company and implemented on a project level. Created style-guides and designed specs for specific projects.
Also developed and implemented all print design solutions for complex projects that met the company’s marketing objectives and goals using design software such as Photoshop, Illustrator and Adobe InDesign. Reported and analyzed the company’s web activity statistics on a monthly, quarterly and yearly basis via web reporting tools.
National Data Corporation (bought by McKesson)
Multimedia & Web Interface Designer, February 2005 – January 2006
Company was acquired
Designed all interactive projects and worked closely with key stakeholders and various team members to conceptualize, plan and lead the creative execution of design solutions for the company. Served as design mentor to junior production artists. Designed and developed multimedia projects for company online demos, animated flash presentations, banner advertisements and marketing campaigns.
Developed storyboarding for corporate video productions and edited as needed through the use of Final Cut Studio and Avid platforms. Was able to create a range of concepts and designs for each project and effectively collaborated with copywriters to ensure the copy and voice supported the concept. Produced and assisted in the production of publications, brochures and other printed informational materials for internal and external communications in conjunction with the graphic designer.
Collaborated with department heads to develop and implement content strategies, management, design issues and standards. Managed development of content, related design and functional deliverables for web projects. Involved in ongoing maintenance efforts serving in managing editor roles. Defined functional requirements, templates, and metadata scheme for site implementations. Performed detailed search engine optimization on company website to improve positioning in search engines (most importantly, in Google) and increase search engine visitors.
Was also responsible for the conception, design, and execution of innovative visual materials for integrated, cross channel initiatives including: large web initiatives, online advertising, digital marketing, online direct marketing and/or print advertising. Served as backup for the graphic designer and supported corporate marketing department as needed.
Dekalb County Board of Health
Senior Graphic Designer & Webmaster, February 2003 – March 2005
Managed creative staff of five. Developed and oversaw the production of marketing communications including print, advertisements, direct mail, electronic publications, magazine articles, trade journals, newsletters, press releases and internal communications.
Created original and unique copy for advertising and marketing pieces to meet organizational objectives and set the company and our clients apart from the competition. Designed publications, brochures, flyers, newsletters and other printed informational materials for internal and external communications.
Managed workflow and design (printed and online) to ensure projects were completed and delivered according to required timelines, and within budget. Was responsible for the visual definition, concept and creative execution of materials including print ads, direct mail, collateral, logos, interactive and point of purchase materials. Developed multimedia presentations and website animations using Flash and other graphic design software. Created all user interface designs for internal systems.
Created page layouts and visual design treatments. Designed a parametric search interface that simplified navigation of a database containing over 170,000 chemical reagents. Displayed vast knowledge of print materials and understood which print vehicles were the best for a message given the particular service. Gave guidance to ensure that the creative product selected met the communication goal of the message. Designed and maintained the Board of Health’s website, developed and edited web page content; provided guidance and support to web page authors in creating visual display information. Coordinated focus panels, surveys, and meetings in regards to internal and external marketing and media affairs.
ABNB Federal Credit Union
Webmaster, August 2000-February 2003
Was responsible for design, development and art direction of: direct mail pieces, internal website promotions, e-newsletters, basic flyers, brochures, 22×28 print advertisements, and the quarterly bank newsletter.
Produced special projects such as magazine ads, corporate brochures and financial collateral. Worked closely with outside photographers during special community events as well as directed photo shoots, negotiated prices, agency fees and determined usage rights.
Collaborated with Marketing Director to concept and complete overall look and feel of billboard advertisements. Developed and maintained large scale company website and intranet. Created flash animations for website as needed. Was responsible for performing marketing research, trend analysis, and database management in local areas to determine potential sales of products and services. Created, analyzed, and distributed reports. Assisted with budget preparation and monitoring.